8 Essential Tips for Real Estate Investors

8 Essential Tips for Real Estate Investors

Real estate investing is one of my very favorite topics to discuss. There is so much opportunity in the real estate investing world. As I’ve taught conferences and workshops about real estate, I’ve heard story after story of people who have changed their lives through this business.

Real estate investors everywhere are making a real difference in the world because of their success. That is why I continue to teach and encourage people to get started in real estate.

But in order to be successful and make a profit in order to make a difference, you have to know some essential tips and tricks. Some of these tips may seem too simple, but don’t skip over them simply because they seem easy. Some of the simplest tips can turn your business around forever, if you follow them!

Here are 8 essential tips for real estate investors:

1. Know where you’re headed.

It’s critical to write out your business plan. Think both long-term and short-term as you do this. For example, think about one year from now, five years from now, and twenty years from now. The goals you set for the one year mark will impact your twenty-year goals.

Ask questions like: Where do I hope to go with real estate? What are my goals? How will I achieve them?


2. Equip yourself…

…with specific knowledge, a knowledgeable team, and capital. 

Before you jump in, it’s important that you do your research. Also, make sure you have a group of people around you who will keep you from losing money. With their care and knowledge, they will be able to help you make the best decisions. Finally, consider capital. If you’re serious about growing your income through real estate, you will have to do some saving.


3. You make money when you buy. 

I chant this at my workshops and conferences because it’s KEY – you don’t make money when you sell. Rather, you make money when you buy.

It seems backwards, I know. But shift your thinking because when you buy a property, you set yourself up for your profit right away. Because of this, be as prepared as you can when you scope out potential properties.


4. Demand income on your investments. 

It’s essential that this becomes your first priority! Real estate is an amazing source of investment income. But you have to make sure that you are demanding income. It’s simple, but make sure you’re collecting rent so that you have positive cash flow for ALL of your properties.


5. Watch market supply.

I recommend making a move when the market supply is 6+ months – that’s when you know you’re entering a healthy market. If supply is above 6 months, you get a great deal because you should be able to buy for less than the asking price.


6. Ask the key question. 

The key question is: how much will this property rent for? The cost isn’t the most important when it comes to rental property. What the property rents for is the important part. My suggestion is to make sure you get a 1.5% gross monthly return on the property.


7. Don’t become emotionally involved. 

When you’re checking out your first property, make sure to put your feelings aside.  Location and price are your guides here. Buy what you can afford, not what pulls at your heart. For example, don’t think about the decorations and the paint colors and the way your grandma’s dining room table would look in the corner.

Look at the property with renters in mind – not your dreams about the potential of a property.


8. Good tenants are worth waiting for.

This might seem difficult to determine, but really, all you need to know is what condition their current residence is in. This will tell you exactly whether or not they’re the kind of people you want to live in your property.

Don’t settle just because you want to fill the bedrooms. Wait on good tenants – or you’ll wish you never started renting property in the first place.


BONUS TIP: Have an exit strategy.

If you haven’t read this post about exit strategies, check it out. Always make sure your investments – real estate or not – are protected with an exit strategy!


I highly recommend real estate investing. With patience, hard work, and equipping yourself with the right knowledge, you’ll be successful. If you follow tips for real estate investors like the ones above – and spend time watching those who’ve walked before you – you will quickly fall in love with the real estate business.

Do you have questions about real estate investing? If you’ve been an investor, do you have a tip to share?

I’d love to hear about it in the comments below! 

Billy Epperhart
Billy Epperhart
  • Rob Ballard
    Posted at 07:05h, 18 May Reply

    Billy, You mentioned ‘make sure you get a 1.5% gross monthly return. What is this return based on? return on equity? Return on investment? Or is it 1.5 times expenses? I would like to apply rule to properties, but I’m not numerator and denominator should be? Any help would be appreciated. God bless!

    • Billy Epperhart
      Posted at 14:45h, 18 May Reply

      The rent you charge should be 1.5% higher than the price of the property. If you purchase the Real Estate Mastery teaching, it includes files such as calculators, sample documents etc. You will get all of this information included in there, and more. It’s a great resource: https://billyepperhart.com/shop/real-estate-mastery/

      • Mike Brady
        Posted at 16:56h, 18 May Reply

        Sorry, this does not make sense to me, “1.5% higher than the monthly mortgage”

        • Billy Epperhart
          Posted at 18:11h, 18 May Reply

          Thanks for your comment, let’s see if this helps. You should get 1.5% return on the price of the property. So, if the house cost 100,000, then you would charge 1,500 per month for rent

  • Scott
    Posted at 07:57h, 18 May Reply

    What are some good tactics that can help to find out what condition the prospective tenant’s current residence is in? I imagine if their residence is trashed, they won’t be posting pictures on Facebook 🙂

    • Billy Epperhart
      Posted at 14:47h, 18 May Reply

      The most effective way to do this is to visit their residence in person. If you have a serious potential renter, ask to meet them at their current residence. It can be a necessary screening factor.

  • Ran
    Posted at 22:11h, 06 July Reply

    Hi Billy,

    You mentioned the strategy of owning multiple properties. If I want to own 20~30 properties, what is the right approach for me to get loan for so any deals? I think my credit score would be significant lowered after I purchase 8~10 properties based on mortgage loan.


    • Billy Epperhart
      Posted at 12:24h, 10 July Reply

      Hi Ran, thank you for your message! Mortgage debt that is paid on time helps your credit score. Consumer debt has a much greater potential to lower your credit score. A person in today’s market can get up to 10 mortgage loans but the income requirements vary. If a person wants to build a larger portfolio of homes, then working out loan agreements with local banks that are holding the loans inside the bank is the best way to go. Thank you for reading the blog.

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